Think of an AI agent as a digital employee, you can build them and do whatever you want, they understand instructions and take actions in order to complete tasks like:

Book appointments

Send emails

Conduct UX audits and summarize usability issues

Track brand consistency across marketing assets

Suggest improvements to onboarding flow

…and much more.

In the context of product design they handle tasks like design system audits, user research, or even basic UX updates -> more capacity for us humans to solve complex problems.

Here are the 5 core components of an AI Agent and at the end of the day, they’re not so different from us humans:

They have a Brain LLM (GPT; GEMINI)

They need Instructions (Prompting, how you program the brain)

They have a Memory

They need Knowledge (external knowledge)

They use Tools (your calendar, email..ecc)

From these 5 elements when you're building an AI AGENT you can play with these 3 key elements:

Instruction (prompting)

Knowledge (the external data that you want your agent to know)

Tools (these are the tools that allows them to take actions). You can use pre made tools (Gmai; Calendar..) or you can build tools from scratch.

below my notes:

The difference between a Custom GPT and an AI Agent:

Custom GPT: think of it like a really smart assistant that’s always waiting for your command.

AI Agents: think of it like a junior designer/PM that works for you and knows what to do next without being told every step.

The main difference is that a custom GPT requires an input, they need prompts an Ai Agent can act alone.

Practical application

Personal Assistant – This is someone (or something) updating your calendar, like Siri with Apple or Google Assistant.

Co-Pilots – These are AI agents built for specific roles within a business. They're specialized and help people perform their jobs more efficiently. Example: a customer support co-pilot that handles inquiries 24/7.

Lead Generation & Appointment-Setting Agents - businesses use these agents on their websites, WhatsApp, or Instagram to engage with interested leads. They can instantly answer questions about products or services, capture emails and phone numbers, and even book appointments in the middle of a conversation.

Research Agents – These agents can automatically research leads, saving hours of manual effort.

The real power of AI Agents

The true power comes when you create more specific agents for specific tasks, and one central assistant manages all of them. Each agent is specialized in its unique task, and together, they collaborate to achieve a common goal.

Being specific is crucial because it allows each agent to focus on what it does best (like in real life..when you give someone a well defined role, they become more effective and reliable).