{"roots":["0:3"],"nodeById":{"0:3":{"type":"WEBPAGE","id":"0:3","name":"/","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":1408.0,"height":1244.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":1408.0,"height":1244.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1408.0,"y":1244.0},"fills":[{"opacity":0.0470588244497776,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["0:4"]},"0:4":{"type":"FRAME","id":"0:4","name":"Desktop","absoluteBoundingBox":{"x":64.0,"y":100.0,"width":1280.0,"height":1080.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":100.0,"width":1280.0,"height":1080.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":1080.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["0:7"]},"0:7":{"type":"CODE_INSTANCE","id":"0:7","name":"App","absoluteBoundingBox":{"x":64.0,"y":100.0,"width":1280.0,"height":1080.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":100.0,"width":1280.0,"height":1080.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":1080.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"codeExportName":"Code0_8.default","componentProperties":{}}},"assetIdToGuid":{},"guidToUrl":{"0:3":"/"},"fonts":{},"assets":{"db386ecccb503562c9e6a5741f9df76774656da3":{"type":"PAINT_ASSET","url":"db386ecccb503562c9e6a5741f9df76774656da3.png","size":{"x":0.0,"y":0.0}},"b4228a44d8dfa13ccc2aab9482324b8b64bab7a5":{"type":"PAINT_ASSET","url":"b4228a44d8dfa13ccc2aab9482324b8b64bab7a5.png","size":{"x":0.0,"y":0.0}},"a98591e81a9dc29a7de21e2a88bb6a3d3cdc7a26":{"type":"PAINT_ASSET","url":"a98591e81a9dc29a7de21e2a88bb6a3d3cdc7a26.png","size":{"x":0.0,"y":0.0}},"ba333e604b2a4c82be9c5e682b03250e1f7eb72d":{"type":"PAINT_ASSET","url":"ba333e604b2a4c82be9c5e682b03250e1f7eb72d.png","size":{"x":0.0,"y":0.0}},"8b139c3bb88ff48e95198c36cd88774281302196":{"type":"PAINT_ASSET","url":"8b139c3bb88ff48e95198c36cd88774281302196.png","size":{"x":0.0,"y":0.0}}},"stablePathToAssetInfo":{},"animateRootIds":[],"siteSettings":{"title":"Think in Systems™ — Olesea Moraru Think in Systems™ Layer | Founder Operating System","description":"A proven framework for strategic product optimization. Strategic advisory for founders and operators.","scalingMode":"REFLOW","lang":"En","googleAnalyticsID":"G-EFT42C8MPD","customCodeHeadStart":"\n\n \n \n\n \n \n \n \n \n Think in Systems™\n \n \n \n \n \n \n \n \n

Think in Systems Layer™

Your operating system. Built around your method, your decisions, your business.

Strategic intelligence. Already embedded.

\"Olesea

Olesea Moraru — Founder & Principal, Think in Systems™

For CEO coaches, founder advisors, and high-performance operators.

First cohort — May only.

Apply here

Other Ways We Work Together

Decision-Grade Product Audit™

3 weeks

Evidence-based product audit. Prioritized by revenue impact.

Strategic Product Audit™ & Benchmark

4-6 weeks

Full audit + competitive benchmark. Know where you stand and what to fix first.

Product Design Optimization

Ongoing

Monthly execution. Measurable improvements.

Book a discovery call →
$100
return per $1 invested in UX
Forrester
$260B
recoverable cart losses
Baymard Institute
75% / 66%
design cost / dev cost reduction
IBM Carbon
25%
profit increase from 5% retention improvement
Harvard Business Review
Founder Operating System · 1–2 WEEKS

The Think in System Layer™

An intelligent layer designed specifically around your workflow.

A custom intelligence layer built around your business model, your method, your positioning, and your decision logic. Strategic intelligence. Already embedded.

Decision-Grade Product Audit™

3 weeks

Evidence-based product audit. Prioritized by revenue impact.

Strategic Product Audit™ & Benchmark

4-6 weeks

Full audit + competitive benchmark. Know where you stand and what to fix first.

Product Design Optimization

Ongoing

Monthly execution. Measurable improvements.

Book a discovery call →
$100
Forrester: "$100 return per $1 invested in UX"
$260B
Baymard Institute: "$260B recoverable cart losses"
75% / 66%
IBM Carbon: "75% design cost reduction / 66% development cost reduction"
25%
Harvard Business Review: "25% profit increase from 5% retention improvement"
Founder Operating System · 1–2 WEEKS

The Think in System Layer™

An intelligent layer designed specifically around your workflow.

A custom intelligence layer built around your business model, your method, your positioning, and your decision logic. Strategic intelligence. Already embedded.

Most UX efforts fail because they start with design rather than understanding how users actually interact with the product, focusing on appearance instead of business results.

Think in Systems helps companies reduce decision risk before investing in redesigns or new features. Combining UX audits, competitive benchmarks, data-driven ux design and design systems. A proven framework for strategic product optimization: ensure your budget is invested in the right changes while maintaining complete brand consistency.

The cost of UX friction is not a feeling. It is a number.

What Is Your Conversion Rate Costing You?

Enter 3 numbers. Get your monthly UX revenue gap.

THINK IN SYSTEMS™ ROI Calculator

Your Business Metrics

Industry benchmark CVR: 2.5%

Example: 20000 or 50000

Your Revenue Gap Diagnostic

Monthly Cost of Inaction
€10,500
Your CVR is 28% below the 2.5% industry benchmark
Annual Revenue Gap
€126,000
Per year vs. benchmark
Industry Benchmark CVR
2.5%
Baymard Institute 2025
Monthly Revenue Gain
+€5,400
Additional revenue / month at 20% CVR improvement
Audit ROI (Year 1)
16.2x
Return on a €4,000 diagnostic audit
Payback Period
3.2 weeks
Until the audit investment is recovered

Calculations based on conservative 20% CVR improvement benchmarks from Baymard Institute (200,000+ hours of UX research). Actual results may vary based on implementation quality and industry conditions.

Book a diagnostic call→
OR

Receive the segment report with friction patterns. Free. No spam.

\"Olesea
"

Where UX drives revenue, you need more than good design. You need a data-driven system in place for ongoing product improvement.

— Olesea Moraru
Think in Systems™
Book Discovery Call

30-minute consultation

For more information, contact us

contact@thinkinsystems.com
+971 55 155 6260

Growth & Transformation Services

Auto-play
1

The Think in System Layer™

Your strategy, encoded into a system that runs at your level

2

Strategic Product Audit

Uncover Friction Points & Missed Opportunities

3

Competitive Benchmarking

Know Where You Stand in the Market

4

Data-Driven Product Design

Optimize the Experience Based on Real Data

5

Design System

Scale design without losing consistency

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